Primark becomes anchor store for €70m Irish shopping mall

Branded as Penneys in Ireland, the retailer is opening the Carlow Central site for Christmas 2018

Primark is set to become the anchor store for a new €70m shopping mall in Ireland.

Operating under the name Penneys, the two-storey 51,000sqft shop will join other international and local retailers on the Carlow Central site.

The newly developed Penneys will sit on a site of 6.5 acres, with the mall due to open for Christmas 2018.

Penneys' beauty offering has expanded in recent years and now offers colours cosmetics throughout it's stores. In 2015, it partnered with Australia brand ulta3 to launch a new line of beauty products.

A photo posted by Primark (@primark) on

When completed the Carlow Central shopping mall will comprise of 200,000sqft retail space, 640 car spaces and create more than 1,000 jobs.

Gerry Butler, Sales Director at Primark, said: “This announcement is an important milestone for us and one which we know is eagerly anticipated by the people of Carlow.

“We are delighted that the expansion will generate additional jobs in the new store.”

Primark was founded in Dublin, Ireland, under the name Penneys in 1969. It could not use the name outside of Ireland as J. C. Penny legally registered the name.

The brand now operates across 11 countries and has more than 325 stores.