Primark drives beauty presence with first vegan-certified skin care range

Last year the brand launched a skin care range with former Glamour Beauty Director Alessandra Steinherr

Primark has launched its first-ever vegan registered skin care range.

The Irish retailer broke into beauty in 2009 with a range of own-brand colour cosmetics.

Since then, it has teamed up with businesswoman and former Glamour Beauty Director Alessandra Steinherr on an affordable skin care range and extended its line-up to include fragrance, accessories and hair care.

Its new PS… Naturals is registered by The Vegan Society and includes five skus, which are said to contain at least 90% ingredients from natural origin.

The range includes an Overnight Sleep Mask, Balm to Oil Cleanser, Gentle Face Wash, Daily Moisturiser and Cleansing Wipes, with prices starting from £1.

On the brand’s Instagram page it said: “We are super excited to announce [the] launch of @primark.beauty’s first skincare range registered with The Vegan Society.”

Meanwhile, The Vegan Society announced on its Facebook page: “Affordable high street fashion retailer Primark has just launched a vegan skincare range, ‘PS… Naturals’ - their first range to be registered with The Vegan Society’s #VeganTrademark!”

The retailer has been driving its beauty presence in recent months after inking a retail deal with salon and hair care brand Duck & Dry to bring a new beauty experience into stores.

The Duck & Dry Xpress service features blow dry and braiding services in store across its London-based outlets, and it is set to roll out to its largest worldwide store in Birmingham later this year.

It also stocks products from Misslyn and 3ina.

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