Pure Beauty

Primark strengthens US presence with new 42,200sqft store

By Becky Bargh | 4-Mar-2020

The Irish fashion and beauty retailer has created 300 new jobs with the opening

Irish fashion and beauty retailer Primark is strengthening its US retail presence with a new store opening.

Set to launch on 19 March, at New Jersey’s American Dream retail and entertainment centre, the 42,200sqft space will stock products across beauty, fashion and homeware.

The store is the tenth to open in the US and the second in New Jersey.

Primark’s US President Andy Stewart said: “The unique make-up of American Dream and its offering to customers is reflective of our own ethos to provide something for everyone, and we look forward to being part of the mall's vibrant and diverse retail offering.”

Primark has also created 300 jobs for local people.

“We are excited to welcome new colleagues and customers to the store,” added Stewart.

“On opening day, customers can look forward to a few surprises to celebrate Primark's new store.”

Primark opened its first US store in 2015 and is expected to launch another three in Florida, Chicago and Philadelphia in the next 12 months.

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