Printemps ramps up natural beauty offering with new in-store format

In partnership with French natural cosmetics brand Aroma-Zone, the department store retailer is rolling out the natural DIY concept

via Instagram/@aromazone_officiel

Natural cosmetics company Aroma-Zone has entered into an agreement with French department store chain Printemps to offer shop-in-shops in Printemps stores.

The collaboration will . . .

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