Printemps unveils new 3,000sqm beauty department

Spanning three floors, the section is double its former size and features 100 new beauty brands

French department store Printemps unveiled its new beauty offer on Monday. The beauty segment now stretches over three floors and 3,000sqm of the company’s three buildings - double its former size.

There are 250 brands on offer, 100 of them for the first time. “Printemps has always been a forerunner in identifying trends,” Charlotte Tasset, Director of women, beauty, lingerie and children at Printemps, told Cosmetics Business.

“In the era of blogs and . . .

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