Printemps unveils new 3,000sqm beauty department

Published: 21-Jul-2017
Retail

Spanning three floors, the section is double its former size and features 100 new beauty brands

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French department store Printemps unveiled its new beauty offer on Monday. The beauty segment now stretches over three floors and 3,000sqm of the company’s three buildings - double its former size.

There are 250 brands on offer, 100 of them for the first time. “Printemps has always been a forerunner in identifying trends,” Charlotte Tasset, Director of women, beauty, lingerie and children at Printemps, told Cosmetics Business.

“In the era of blogs and

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