Private equity backs Laura Geller Beauty

Private equity company Tengram Capital Partners (TCP) has backed US beauty brand Laura Geller Beauty by acquiring a stake in the company.

Private equity company Tengram Capital Partners (TCP) has backed US beauty brand Laura Geller Beauty by acquiring a stake in the company. Developed by professional make-up artist Laura Geller, the brand is known for its "baked" make-up products, and focus on offering customers how-to education elements.

TCP, meanwhile, is known for its focus on middle-market consumer and retail companies that own highly recognisable brands. The company is said to have partnered with Laura Geller for its industry reputation and growth prospects. "In addition to her long-standing reputation in the industry, we have tremendous respect for what Laura has been able to accomplish with the Laura Geller brand, which has had tremendous success through its key retail partnerships with QVC and Ulta," said Richard Gersten, partner of TCP. "We are very much looking forward to working with her and the team to drive the brand's continued expansion, while also strategising new areas of growth for the company."

Brand founder and ceo Laura Geller added: "The Laura Geller Beauty brand has always positioned itself as a premium colour cosmetics collection that fits into every woman's lifestyle, regardless of where she lives, what she does or what she wears. Our partnership with TCP will accelerate my dream of delivering innovative, relatable and meaningful products to more women domestically and abroad."

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