Medical care providers become key channel for sales
Sales of professional skin care products in Europe and the US rebounded in 2010, according to Kline’s recently published Professional Skin Care 2010 Global Series: Market Analysis and Opportunities.
A rise in visits to professional outlets for skin care treatments in 2010 resulted in a 3% increase in sales in Europe (following a 3.3% decline in 2009) and a 2.7% increase in the US. Japan, which has traditionally been a strong market for skin care, remained flat with just 0.1% growth in 2010.
Brands from the medical care channel saw the strongest growth in sales with SkinMedica and SkinCeuticals both posting double-digit gains. And market leader Obagi maintained its top position in the US, achieving a 13% sales increase for 2010. In Europe and Japan, French brand Guinot was the leading brand.
Within retail channels, spas and salons remained the largest purchase channel in the US but Kline points out that market share is in decline due to competition from other channels and a general trend for facial treatment products. In Europe and Japan beauty institutes remain leaders taking a 59% (Europe) and nearly 68% (Japan) market share. Across all regions, medical care providers saw the most growth in 2010, fuelled by consumer trust in doctors’ knowledge.
Over the next five years Kine predicts professional skin care market will increase at a CAGR of 4.2% in Europe, 6.7% in the US and 2.6% in Japan.