Pür launches HydraGel Lift

Pür has created a multi- tasking eye primer to soothe the skin while acting as a base for make-up.

HydraGel Lift (£18) is designed to be used across the whole eye area, not just the lid. The stick is infused with skin care ingredients including vitamin E and botanical extracts.

The formula also includes nylon to blur imperfections while caffeine helps improve microcirculation around the eyes.

The product can be used as a primer underneath make-up or can be used alone to refresh tired-looking eyes.

Launch: out now

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