Pure Beauty Awards – Colour

The Pure Beauty Awards 2014 celebrates the best in beauty – the most efficacious, exciting and innovative products launched over the past 12 months



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Best new LIP product

Burt's Bees Lip Gloss

  • This gloss combines vibrant colour and a pearlescent gloss in a formula of 100% natural ingredients. Available in 12 shades, it is infused with moisturising botanical oils and beeswax.
  • It nourishes and softens lips while delivering long lasting, rich colour, with jojoba esters, sunflower polyglycerides, botanical oils and a natural vanilla fragrance.
  • Comes in a plastic tube and twist cap with wand for easy application, in shades ranging from neutrals to reds and plums.

Bourjois Rouge Edition Velvet

  • Rouge Edition Velvet is a lightweight, easy to apply lipstick with a bold matte finish. It initially feels like a lip lacquer, but transforms into a matte finish with a velvety, airy texture.
  • The melting texture leaves a ‘bare lips’ sensation for extreme comfort and the long lasting formula offers a 24-hour hold.  The bevelled foam applicator gives precise and quick application.
  • Available in eight shades including red Personne ne Rouge! and natural rosewood hue, Nude-ist.

Nudestix Lip & Cheek Pencil

  • An extra creamy, soft feeling lip liner, lip colour and cheek cream with excellent colour payoff, coverage and blendability.
  • The pencil contains moisturising ingredients such as shea butter and vitamin E, and peptides for plumpness.
  • The long lasting formula ensures no lip line feathering or bleeding, and is preservative-free and dermatology approved. It comes in eight nude shades for fresh-faced looks with a touch of colour to accentuate facial features.

Elizabeth Arden Beautiful Color Lipstick

  • The Beautiful Color Lipstick collections have been specially curated by Elizabeth Arden’s Global Makeup Artist, Rebecca Restrepo, and are infused with skin care ingredients to ensure longer lasting benefits.
  • With moisture-enriched pigments and Volulip, the new formula helps seal in moisture for a fuller, more sumptuous appearance.
  • 24 trend-driven shades make up the new collection.

Eye Care Cosmetics Jumbo Lipstick Pencil

  • This long lasting, hypoallergenic formulation gives a beautiful shine and smooth texture with a subtle fragrance. The silicon content improves the tone and elasticity of sensitive lips, assisted by vitamin E and panthenol to moisturise, nourish and regenerate.
  • The pencils allow fast application and are also melt-proof.
  • Eye Care Cosmetics are specifically formulated for sensitive skin or allergies and avoid known irritants.

LOLA Softness & Volume Lip Primer

  • This colourless universal primer helps colour glide onto the lips and stay in place over time for flawless, lasting colour.
  • Enriched with waxes to condition skin, it smoothes the surface of the lips and makes them appear fuller. Lipstick is less prone to smudging and colour is given a flawless finish.
  • The LOLA collection contains skin, eye and lip products, and brushes and tools to cater for every beauty whim.

COLLECTION Work The Colour Lip Butter Pencils

  • Work The Colour pencils keep lips soft and hydrated with a burst of colour. They offer the benefits of a lip balm and a lipstick in one.
  • Leaves a slick of colour while also moisturising and hydrating chapped lips. The pencils can be applied once or layered for a more intense look.
  • Available in four on-trend shades: Perfect Plum, Vintage Rose, Popping Pink and Cappuccino.

Manuka Doctor ApiRefine Lip Enhancer

  • Infusing Purified Bee Venom and manuka honey with an advanced form of hyaluronic acid, this lip enhancer is clinically proven to boost lip volume in just five minutes.
  • The active moisturising formula strengthens, tones and rejuvenates lips for a smooth, plump finish while the manuka honey helps encourage natural collagen formation, for fuller lips and to help prevent signs of premature ageing.
  • The product gives a tingling sensation and is scented with peppermint.

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Best new MASCARA

Miners Cosmetics Maxi Mascara Volumising

  • A high performance formula that has been specially designed to make lashes luscious and long, giving fullness with each application.
  • Available in Black and Carbon Black, the mascara is packaged in a bright pink tube.
  • Miners Cosmetics is a fashion inspired brand aimed at girls and women who like to experiment with the latest looks and trends. The brand has over 75 years’ experience in bringing innovative and affordable make-up to the masses.

Eye Care Cosmetics VolumiZing Mascara

  • This innovative, high performance and hypoallergenic formula contains nylon fibres and mineral micro-spheres bound by a polymer to give extreme volume and curve without creating clumps.
  • Enriched with silicon, it strengthens eyelashes, making them stronger and denser, and also contributes to growth.
  • Volumizing Mascara is available in Pure Black, Ultra Brown and Blue Note shades, all with nickel free wands.

Lily Lolo Natural Mascara

  • This quick drying, vegan friendly formula  is suitable for sensitive skin as it is fragrance, silicon and alcohol free and contains no known irritants.
  • Lash defining, volumising and lengthening effects allow users to create their perfect lash look. Available in a matte black shade, the mascara can be used as an everyday essential or extra coats can be applied for a more dramatic look.
  • Lily Lolo Mineral Cosmetics are created with 100% natural ingredients and do not contain any parabens, bismuth oxychloride, synthetic dyes or nano-particles.

MeMeMe Lash Attack Lengthening Mascara

  • Formulated with fibre-lash technology to create high impact lashes every time.
  • Great for extending lashes, the mascara can be layered to create the desired look. The product comes in a thick black tube with a zebra print design on the wand cap.
  • MeMeMe creates distinctive, spirited, premium quality yet affordable products inspired by fashion magazines, samples, concepts and mood boards.

Pur Minerals Big Look Mascara

  • Offering a formula that enriches, lengthens and provides endless build to lashes, Big Look Mascara is ideal for creating dramatic eyes.
  • Enriched with argan oil, loaded with vitamin E, antioxidants and omega 3 and 9 fatty acids, the water-resistant formula nourishes lashes while giving bold colour.
  • The formula hydrates the lashes while protecting them from visible damage and moisture loss, while the clump-resistant wand ensures lashes are evenly coated for a high impact result.

Bésame Cosmetics Cake Mascara

  • Cake Mascara is a water activated, solid cream inspired by 1930s mascaras used by Hollywood actresses. Applied to the lashes with the mascara brush, it gives a thickening and darkening effect
  • Applied with the eyeliner brush, it creates a black cat-eye look. The product can also be used with either applicator to define the brows. The formula is easy to apply and remove with normal cleanser.
  • Cake Mascara is free from alcohol, solvents and parabens. It is available in Black and Brown shades and housed in a replica 1930s design case with a mirror and dual-sided applicator.

Bourjois 1 Seconde Mascara

  • Offers impeccable volume and 16 hour hold for clump-free lashes and 360° volume.
  • The brush is inspired by professional round hairbrushes; it combines straight bristles with spherical spheres to coat the whole lash and define lashes individually.
  • Easy to remove, the mascara is also available in a waterproof formula with 24 hour hold.

LOLA Mega Volume Mascara

  • Formulated with intense-black pigments and creamy silk micro-fibres, lashes appear instantly thicker and curled after the first application.
  • The formula contains conditioning emollients to care for the lashes in a creamy texture with an intense pigment. It volumises and conditions lashes and provides a curling effect.
  • It coats lashes in a supple film to protect from smudging and humidity, and is formulated with vitamin A for its protective antioxidant properties, and lash conditioning hydrolysed silk.

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Best new FOUNDATION

B. Confident CC cream

  • B. Confident CC cream is enriched with hyaluronic acid and offers colour correction and high protection in one step, with ten hours of intense hydration.
  • The multi--purpose cream has SPF45 protection against UVA and UVB rays, while neutralising redness with novel colour-corrective pigments. It evens skin tone and enhances radiance with niacinimide, building coverage for a natural, radiant complexion.
  • All B. products are suitable for vegans, have been dermatologically approved and are paraben-free.

ArtDeco High Definition Foundation

  • This nude finish foundation combines an ultra light, creamy texture with invisible yet buildable coverage.
  • Formulated with High Performing Pigments Technology, the foundation melts into the skin and becomes unnoticeable with its natural transparency.
  • Stay-true colour and strong durability ensure the complexion stays bright and fresh through the day, while the super-fine pigments optically balance skin tone and create the effect of smooth, perfect skin.

Antipodes Performance Plus Mineral Foundation

  • Performance Plus Mineral Foundation with SPF15 provides a healthy, flawless, hydrating and skin-perfect appearance. The fine-textured foundation smoothes blemishes and pigmentation flaws and improves the health of the skin.
  • It features Vinanza Performance Plus, an antioxidant-packed extract produced from sauvignon blanc grape seeds and kiwi fruit, to help reduce facial flushing, while earth minerals balance oil production, rescue blemished skin and provide a natural tone.
  • The lightweight formula is suitable for all skin conditions. Available in shades of pale pink, light yellow, medium beige and tan, the foundation provides a buildable, light to medium coverage.

Sothys Age-defying Foundation

  • This foundation contains candle bush extract for its anti-ageing and anti-free radical effects, with a complex of omegas 3, 6 and 9 and soft-focus powders for revitalising, wrinkle concealing and luminous effects.
  • It helps to achieve a younger-looking complexion with a satin finish, while smoothing wrinkles, moisturising skin and giving a sculpted look. Available in five shades of Beige and five shades of Beige Rose.
  • Age-defying Foundation is part of Sothys’ new make-up collection, which offers four basic steps to create the perfect Parisian look.

bareMinerals Bareskin Foundation

  • This liquid foundation containins no oil, silicones, water, parabens or fragrance. The ultra-thin, weightless fluid harnesses jojoba-coated mineral pigments in a coconut-derived serum base.
  • With a potent blend of vitamin C and supercharged lilac plant stem cells, this formula is a clinically proven mineral foundation and brightening serum in one.
  • Created for all skin types and tones, Bareskin Foundation is available in 20 shades, with shade-matched bottles to help women to find their perfect match.

Becca Ultimate Coverage Complexion Crème

  • A weightless crème foundation for ultimate coverage, the 21% pigment concentration allows this formula to completely conceal fine lines, redness, hyperpigmentation and imperfections.
  • It creates a ‘second skin’ effect of undetectable, breathable coverage with 24 hour wear.
  • Treated pigments and glycerin give a lightweight feel and lock in moisture for a smooth, natural finish with no powdery effect. It is alcohol, paraben and fragrance-free, and available in 20 shades.

Elizabeth Arden Flawless Finish Perfectly Nude Makeup

  • Perfectly Nude Makeup SPF15 is a lightweight, complexion illuminating and correcting foundation, gliding on seamlessly for a radiant look.
  • Each shade was specially curated by Elizabeth Arden’s Global Makeup Artist Rebecca Restrepo to ensure colour versatility and coverage for all skin tones.
  • The breathable foundation is infused with soft-focus mineral crystals and complexion-perfecting ingredients that smooth and even the look of skin’s surface.

Sleek MakeUP Bare Skin Foundation

  • A super light foundation that gives skin a barely-there, no-make-up feel while delivering a beautifully even and flawless finish. The innovative formula evens out skin tone and conceals blemishes and imperfections.
  • It provides light to medium buildable coverage with a weightless base that allows skin to breathe, along with advanced moisturising properties.
  • It instantly enhances and illuminates skin and comes in 12 shades, from White Rose to Hot Chocolate.

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Best new EYE product

Velvet Bliss Eyelashes

  • Velvet Bliss uses handmade, guaranteed cruelty-free 100% Siberian fur eyelashes. The naturally long mink fibres are sterilised but otherwise not chemically treated, and give a luxurious sultry look.
  • To ensure comfort and ease of application, the brand only uses hand tied eyelashes with an invisible seam, making them virtually undetectable while adding a glamorous effect.
  • The lashes also come in black flared single varieties, in lengths from short to extra long.

NovaLash 24 Hour Cream Shadows + JETliner

  • 24 Hour Cream Shadows are semi-permanent eye shadows with a highly pigmented cream formula. Designed as extended-wear cosmetics, they eliminate the need for retouching throughout the day and night.
  • The shadows do not smudge, crease, fade or wear off. Once applied, the cream feels dry to the touch but continues moisturising the delicate skin around the eyes while combating even the oiliest of skin.
  • JETliner eyeliner complements the shadows and comes inside each kit, and is easy to apply and remove. Shadows come in ‘triptychs’ (three-colour kits) that include one JETliner plus an applicator brush.

Eye Care Cosmetics Jumbo Waterproof Eyeshadow Pencil

  • These silicon enriched, hypo-allergenic jumbo eye pencils improve the tone and elasticity of delicate eyelids, with omega 3 and 6 essential fatty acids.
  • Vitamin E, with its strong antioxidant properties, gives powerful anti-ageing effects. The long lasting, waterproof formulation is available in both iridescent and matte finishes in ten vibrant colours.
  • The pencil is fast and easy to apply directly onto the eyelids, and blends well with fingertips, with no brushes required.

Sleek MakeUP Eyebrow Stylist

  • Eyebrow Stylist combines a unique angled pencil on one end with a styling and blending brush on the other, to groom brows into place.
  • The innovative calligraphy tip achieves tailor-made strokes from thin to thick for outlining and filling, while the rich creamy formula is matte and velvety smooth for a natural look that lasts.
  • The angular shape allows for sculpting with broad strokes using the flat edge of the pencil, as well as filling in with fine lines using the pointed tip. Eyebrow Stylist is available in three shades to allow users to customise their desired intensity.

Little Mix by COLLECTION All About The Eyes Palette

  • This palette allows users to create a statement eye or a classic nude smokey look.
  • It includes six different shades: Feather, Sunkissed, Golden Sand, Dazzling Brown, Cocoa Dream and Blackbird.
  • The palette is part of the collaboration between COLLECTION and British girl band Little Mix; a make-up range that represents each band member’s individual style, allowing fans to recreate each of their signature looks.

Make-Up by HD Brows Brow Colourfix

  • Brow Colourfix is a brush-on silky gel that tints, grooms and slicks brows into shape without flaking or stiffening the hair. It can be used on its own or over other products for a well-groomed finish.
  • The applicator wand is tapered for easy application of the paraben-free formula, which is enriched with vitamin E for its antioxidant properties. It is available in three shades: fair, medium and dark.
  • The gel should be applied using light strokes, following the direction of hair growth.

Korres Volcanic Minerals Eyeliner

  • Ideal for both the inner and outer lines of the eye, Volcanic Minerals Eyeliner gently defines with rich luxurious colour and a velvety appearance.
  • Provides eight hour wear and soft and smooth application with excellent colour payoff and coverage. Essential minerals such as potassium, magnesium, sodium and zinc are included for their toning properties, while ceramides form an effective barrier against moisture loss and beeswax reduces inflammation.
  • The eyeliner is dermatologically and ophthalmologically tested, and free from parabens, mineral oil, silicone and ethanolamine.

Nudestix Eye Pencil

  • An all-in-one eyeliner, eyeshadow and highlighter offering a cream-to-satin eye colour finish. The pencil is long wearing, waterproof and easy to blend, with even colour payoff.
  • It is available in eight neutral shades for every skin tone in barely-there finishes.
  • It features a smudge-tip applicator for easy blending, and is preservative- and cruelty-free.

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Best new NAIL product

Cheeky Chat me up Nail paints

  • A vibrant assortment of 21 shades to add a splash of colour and expression to any outfit, the Chat Me Up collection features a variety of solid colours, metallics and glitters.
  • Shades include: Soots You, Gold Digger, Purpl-exed, Moss Behaving, Crush On You, Jucie Lucie, American Hot, Sapphire So Good, Flirt-ini, Candy Shop, Lemon Tart, Orchid You Not and Tar Very Much.
  • Gift sets containing three 5ml shades are also available, in Rude-olph and Razzle Dazzle and packaged in clear, zip-lock plastic pouches.

Ciaté London Flower Manicure

  • Ciaté London Flower Manicure allows users to experiment with naturally dried and pressed flowers, sealing each one onto the nail for a fun, blossoming look.
  • The floral pieces can be sprinkled across fingertips or delicately placed on the ring finger for a romantic signature nail. The Flower Manicure is available in Bada Bloom, a soft powder blue polish with red, blue and lilac flowers, and Strike A Posy, a soft pink base with blue, yellow and cream flowers.
  • Each kit contains one Mini Paint Pot, one Full Size Top Coat, two pots of dried pressed flowers, one mini emery board, and tweezers for precision placement.

Nails inc NailKale Superfood Base Coat

  • A powerful combination of kale and superfood extracts promising five nail benefits: hardening, growth, hydration, anti-breakage protection and deep nourishment.
  • Nails are left healthy looking and brighter with a high gloss finish.
  • Extracts of aloe vera, lemon, ginseng, pomegranate and grape help to revitalise nails. The formula is enriched with pistacia resin oils to heal and strengthen nails, while vitamins A,C,E,F and H hydrate, anti-oxidise and stimulate keratin production.

Morgan Taylor Casual Cool collection

  • Inspired by the sport luxe trend, the Casual Cool collection features a selection of spring-themed colours, from pastel pinks, blues and yellows to bold reds and winning silver.
  • The polishes contain the brand’s specialist formula, made from raw ingredients, that enhances finish, coverage and wear, ensuring that nails stay groomed.
  • Shades include Ahead of the Game, Get Sporty With It, New Kicks on the Block, Oh Snap It Silver and Varsity Jacket Blues.

Leighton Denny Renovate Nail Repair Cream

  • This concentrated cream with seven essential oils and diamond particles helps to smooth, polish, revive, hydrate and improve nails. The cream should be used daily on unpainted nails for 14 days and as required thereafter.
  • It is packed with advanced ingredients such as avocado oil, rice bran oil, bioactive glass and vitamin E to promote an overall sleek, healthy and more youthful nail appearance.
  • The complex formulation creates an effective waterproof barrier over the natural nail, while high-performance silicones help to seal in moisture, deeply moisturising the nail plate and hydrating the cuticle.

BeautyUK Nail Care Treatments

  • Including Black Diamond Hardener, Matte Top Coat, Instant Base Coat, Ultra Gloss Top Coat, 5 in 1 Base & Top Coat and Nail & Cuticle Conditioner, these treatments promise professional results.
  • Speed Dry Base Coat primes nails for an even finish and colour grip; Ultra Gloss Top Coat provides a brilliant shine; and Matte Top Coat extends the wear of
    nail polish.
  • Black Diamond Hardener strengthens weak and fragile nails; 5-in-1 Base & Top Coat contains five enriching vitamins and five plant extracts; and Nail & Cuticle Conditioning Oil nourishes and restores  natural nail moisture.

Eve Snow BB Enriched Base Coat

  • The first enriched BB Base Coat, this formula is designed to protect, nourish and correct all nail bed imperfections, giving nails a luminous finish and leaving them looking healthier instantly.
  • A protective film prevents nails from chipping caused by daily tasks, while the BB creates a shield that makes the nail surface smoother. The base coat also provides a glossy and luminous finish.
  • Ginkgo biloba leaf works as a built-in beauty supplement to strengthen nails and stimulate growth, building resilience, while antioxidant argan oil extract works as a moisturising emollient to soften rough, dry nails, smoothing down the cuticle for a more radiant look.

2true Go Matte Top Coat

  • This top coat transforms any polish instantly to a matte finish with just one coat.
  • Painted over any nail colour, it mattifies shinier finishes and can also be used to create different nail art techniques.
  • 2true is a range of affordable, trend-led cosmetics spanning face, eyes, lips and nails.

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