REN – Squeaky clean success

British brand REN Clean Skincare delivers hi-tech yet skin friendly products to a global audience. It just celebrated its 12th birthday and has recently launched some new products, with more in the pipeline.

REN Clean Skincare has made a name for itself over the past decade for creating skin friendly products packed with cutting-edge technology. Having just celebrated its 12th anniversary, Lucy Copp finds out the secret behind the British brand’s success

The combination of skin friendly yet hi-tech skin care remained a largely unexplored area of the industry until the first bottle of REN Clean Skincare hit the shelves back in 2000. Even today, 12 years down the line, the company continues to dominate the clean skin care market boasting an ever growing consumer base and multi-million pound turnover.

The brainchild of Rob Calcraft and business partner Anthony Buck, REN was founded to provide a solution to a problem that the then current market could not remedy – Bucks’ wife, who was pregnant, started having allergic reactions to her skin care products, which prompted her husband and Calcraft to explore the possibility of an irritant-free, clean skin care range that still retained an element of luxury.

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