RPC creates more for men with new shampoo bottle


RPC Promens Consumer Kutenholz has developed a new shampoo bottle for Henkel brand Schwarzkopf. The 250ml bottle is being rolled out in a number of colours for a range of the brand’s men’s hair products, including Zinc Anti-Dandruff, Arginine Growth-Factor, Taurine Power & Energy, Amino Power Hair & Body, and Active Protein + Fresh Kick.

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The bottle is blow-moulded in HDPE and features a a slim, modern design that combines consumer convenience with effective on-shelf appeal, according to RPC.