Raising the bar: Solid soaps for different skin needs take off

The bar soap sub-category is experiencing a revival influenced by the trends for organic and natural beauty, and personalised products as the Founders of Yes to and All Naturals reveal

Think of innovation in beauty and a bar soap might not be the first product that springs to mind.

But a new wave of solid cleansers has started to grace shelves riding on the coat-tails of the trends for natural products and tailored beauty.

Cosmetics brands such as Yes to, All Naturals and Lush have all recently developed facial soaps dedicated to specific skin types and the sub-category looks likely to . . .

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