Redressing racial bias in coding: The Algorithmic Justice League speaks out

By Julia Wray 23-Sep-2021

Joy Buolamwini, founder of the AJL, discusses its #DecodetheBias campaign with Olay and how other beauty brands can up their game

To coincide with September’s National Coding Week, Olay teamed up with the Algorithmic Justice League (AJL) on its #DecodetheBias campaign to raise awareness of racial biases hidden within beauty algorithms.

Here, award-winning coder, researcher, public speaker and advisor Joy Buolamwini, founder of the AJL, explains the league’s mission, how it came to work with Olay, and reveals how your brand can likewise help redress the imbalance.


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