Remington talks smart styling tools, diversity and outdated marketing

By Sarah Parsons 21-Nov-2017

The electrical personal care brand opens up to Cosmetics Business about the importance of being '80 years young'

Source: Remington Products

Most people know Remington as a leading electrical personal care brand, but few may realise the brand’s namesake founder was a firearms manufacturer.

Celebrating its 80th anniversary this year, there's a lot more to Remington than first meets the eye – and it's history is just the start. Sign up for your free email newsletter

Remington is using the milestone to convey just how far the company has come to consumers and industry alike, unveiling the first British advertising campaign for straighteners in two years, and the brand’s first TV ad in the UK for five years.

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