Remington has launched its new male grooming campaign, Remington Legends, backed by a £600,000 investment.
The initiative hopes to engage the brand’s male customer base and is predicted to reach 72% of men aged 18-40 across the UK.
In order to reach its demographic, Remington will be attending a variety of sporting events from horse racing to tennis, and will launch digital displays, social engagement, competitions and experiences.
Nicole Wedderburn, Brand Manager for Remington Men, said: “We’re really excited to launch a dedicated shave and groom marketing campaign this year.
“The campaign is something totally different and new for both Remington and the category - we look forward to seeing the campaign grow and evolve through the different creative assets.
She added: “We’re continuing to step in a new direction and show our confidence and attitude as a brand and the Remington Legends campaign showcases that perfectly.
The brand will also be advertising at the pre-World Cup friendly between England and the Netherlands.
