Ren Clean Skincare discontinues 29 products in a bid to finally break America

By Amanda Pauley | Published: 19-Jun-2023

The ‘clean’ beauty brand has cut its portfolio and paused future launches as part of a wider plan to 'quadruple' its business in the US

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Ren Clean Skincare has slashed its product portfolio by a third as part of a wider strategy to modernise the brand and crack the US market. 

The British ‘clean’ skin care brand has discontinued 29 products and dropped five planned launches, using this investment instead to make the states its number-one market – currently it is the UK. 

“We still have markets where we have little awareness – the US is one of them – so it is a huge opportunity for us to grow there, and awareness is a big part of our shifting spend to drive that brand equity,” Ren Clean Skincare CEO Michelle Brett told Cosmetics Business.  

“Right now, the US is our second largest market

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