UK-based skin care brand Ren has claimed to have created a new anti-ageing formulation which delivers retinol results without the associated irritation.
Its new Bio Retinoid Anti-Ageing Cream is said to enhance long-term skin vitality and radiance by deeply nourishing and hydrating the skin to reduce the appearance of fine lines and wrinkles.
The formula uses a combination of pure Retinoic Acid (carotenoid), along with a Retinol-like technology which carries out collagen type I synthesis without any skin irritation. It also uses phycocolloid extract from microalgae to provide a lifting effect, along with yeast-derived hyaluronic acid to replenish and plump up the skin.
Launching in March 2013, Bio Retinoid Anti-Ageing Cream will be priced at £42 from selected department stores including Liberty, Selfridges and John Lewis.