Both products contain argan oil sourced from Morocco combined with avocado oil and antioxidant plant extracts of rosemary, lavender, chamomile and jojoba. The shampoo also contains silk amino acids, keratin and proteins. Both formulas contain 30% active ingredients compared to the industry standard of 10% and are free of sulphates, phosphates and parabens.
Repair and moisturise
Both products contain argan oil sourced from Morocco combined with avocado oil and antioxidant plant extracts of rosemary, lavender, chamomile and jojoba. The shampoo also contains silk amino acids, keratin and proteins. Both formulas contain 30% active ingredients compared to the industry standard of 10% and are free of sulphates, phosphates and parabens.
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Hair Care
Hair care – Tailored tresses
Increased innovation in hair care has resulted in a more segmented offering that caters to a diverse range of hair types. Oils of all kinds continue to dominate NPD as both ingredients and as products in their own right as consumers look for traditional and natural ways to nurture hair. Consumers are also taking a more holistic approach to hair care and looking at improving the look of hair via better scalp health and the use of nutricosmetics. Meanwhile, salon style products for at-home use cater to time and cash poor consumers but people are willing to spend more money on high end products if it means greater efficacy or a more luxurious experience
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