Report finds male toiletries market growing steadily in India

Published: 28-Feb-2014

Latest report by Reportlinker.com finds that male toiletries market in India is growing steadily in both value and volume terms.

The latest report by Reportlinker.com - Market Focus: Trends and Developments in the Male Toiletries Sector in India - has identified that despite changes in the current market landscape, the male toiletries market in India is growing steadily in both value and volume terms.

The report identifies key market issues such as rising disposable income and the increasingly complex grooming routines of Indian men as key drivers behind recent market changes. The researchers behind the report predict that pre-shave and post-shave cosmetics products will increase and take market share from the aftershaves and colognes category. According to the report, Indian consumers are seeking products that meet specific requirements caused by their life stage. For example, young consumers are looking for single pack razors and shaving gels/foams, while older consumers look for traditional pre-shave creams from established brands. A change in gender behaviour has led Indian men to seek greater grooming comfort while shaving at a low price. Meanwhile, it finds that companies are targeting value for money conscious consumers with cheaper variants of their products. Although these categories are growing rapidly in local currency terms, exchange rate fluctuations have led to a more variable growth in US dollar terms.

Another key point highlighted in the report is India's young population, with a little over half of the country's population under 30 years old. This, the report says, presents an opportunity for marketers to target this group with new and innovative launches. Along the same lines, social media (e.g. Facebook) is set to play a key role in the future growth of the sector, driven by younger consumers. Gillette is currently the leading brand among all the categories of male toiletries in India.

The report also presents key market figures in relation to packaging. The disposable razors and blades category accounted for over 98.5% of the total number of packs used in the Indian male toiletries sector in 2012, driving significant demand of rigid plastic blister packs, paper and board wrappers, and flexible packaging bags/sachets.

It predicts that the increasing use of pre- and post- shave cosmetics will drive demand of bottle, aerosol, and tube pack types; these are forecast to grow at a CAGR of over 4% between 2012 and 2017. Post-shave cosmetics will record the highest CAGR of all categories, at 16.5% between 2012 and 2017. Moreover, packaging will see increasing use of stylish designs in closures and colours, as these packs seek to stand out in convenience store aisles, which are the most preferred destination for buying male toiletries products in the country. On the other hand, the report predicts a decline in the use of paper and board.

More information can be found at http://www.reportlinker.com/p01610761/Market-Focus-Trends-and-Developments-in-the-Male-Toiletries-Sector-in India.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Male_Grooming_Products, where the report can be downloaded.

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