Retailers cash in on the trend for natural hair care

Brands respond to consumer demand for natural products with new campaigns and micro-sites

Whether it’s BB creams, oils or masks, the hair care category is always hot on the heels of skin care in innovation – and consumers have come to expect as much.

Over the last few months natural hair care has taken off with new vigour as brands launch campaigns targeted at consumers who want to take the trend for all things natural and run with it as far as possible.

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