Revlon has named dancer and performance artist Mette Towley as its latest global brand ambassador.
A frequent collaborator with N.E.R.D frontman Pharrell Williams, Towley will join model Ashley Graham and actress Gal Gadot as the face of its Live Boldly campaign.
"As we evolve Revlon's Live Boldly campaign, we want to continue to celebrate and champion strong, talented and inspirational women," said Silvia Galfo, Global Brand President of Revlon.
"Mette's passion is present in everything she touches and she truly embodies the Revlon woman today.”
A step away from Revlon’s previous marketing efforts, which have focused on love, Live Boldly aims to ‘empower women through community building, catalytic experiences and inspiring conversations’.
Towley’s first campaign will support the new Revlon Volumazing Mascara that launched in May 2018.
"I'm very grateful and excited to have received this opportunity to partner with Revlon, a brand that supports my passion for beauty and the arts," added Towley.
"I look forward to our partnership being a great catalyst to inspire others to embrace their individuality and live boldly."
Making her beauty industry debut, the star of the ‘Lemon’ music video by Williams has previously worked with Beats by Dre, Adidas and G Star Raw.
