Revolution Beauty revs up to slay with 'RuPaul's Drag Race Down Under'

By Austyn King 28-Apr-2021

The UK-based make-up brand will contribute cosmetics for the hit reality show's debut Australian and New Zealand edition

Revolution Beauty is revving up its inclusivity and diversity efforts as it teams up with RuPaul's Drag Race Down Under to kick off the search for Australia and New Zealand's first drag superstar.

Following the success of the smash hit reality show's US and UK editions, the UK-based brand will contribute make-up and beauty tools for the hopeful drag queens to create fierce make-up looks as they compete in challenges to show off their charisma, uniqueness, nerve and talent.

The winner of Drag Race Down Under will also receive a year's supply of Revolution Beauty products – including its brands Makeup Revolution, I Heart Revolution, Revolution PRO and Revolution Skincare – as part of the partnership, which aligns with the company's values to promote inclusivity, diversity, creativity and self-expression, according to the London-based brand.

Adam Minto, founder of Revolution Beauty, said: “Our partnership with RuPaul’s Drag Race Down Under gives us a unique opportunity to partner with a franchise whose values align perfectly with our own.

“At Revolution, we believe that make-up is a route to freedom and self-expression, so it feels natural to collaborate with Drag Race as a franchise that has been a pivotal platform for many communities.

“We are very excited to be part of the first ever Down Under edition and see the iconic looks that are created with Makeup Revolution.”

The team-up sees Revolution Beauty continue a long line-up of Drag Race contestants from the US and UK editions who have launched their own beauty lines or partnered with cosmetics brands to give their latest launches some extra sparkle.

Recently, Drag Race UK star A'Whora celebrated the end of lockdown with Lottie London by emerging from a 15ft pink padlock, while fellow series alumni Tia Kofi is set to take the stage as host of the Pure Beauty Global Awards next month.

Meanwhile, series host and drag icon RuPaul himself finally unveiled his long-anticipated debut make-up collaboration with Mally Beauty in 2019.

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RuPaul's Drag Race Down Under is set to make its debut on 1 May, with Australian comedian Rhys Nicholson joining series regulars RuPaul and Michelle Visage as judges.