Revolution Beauty sales soar in ‘momentous’ year for cosmetics brand

By Becky Bargh 24-Nov-2021

Half year results show robust growth for the brand, which floated on the London Stock Exchange for an estimated £500m in July

Revolution Beauty was founded in 2013 by Adam Minto and Tom Allsworth

Revolution Beauty was founded in 2013 by Adam Minto and Tom Allsworth

Revolution Beauty has revealed soaring sales for the first six months to 31 August 2021.

Group revenues for the skin and colour cosmetics business were up 39% to £78.6m, as the business moves into the peak trading period.

The group, which made its debut on London's Stock Exchange in July for an estimated £500m, said that performance was primarily driven by international store growth, particularly in the US.

Growth in American store groups was up 102% for the six month period, while at home, the business, established by Adam Minto and Tom Allsworth, saw a 78% uptick.

Now, with its attention firmly on the American market, Revolution has revealed that Makeup Revolution – its major colour brand – will be entering 2,800 of the US’ mass-market retail stores from Q4.

Revolution Haircare is also expected to follow suit in the new year, at some 870 Target stores in America.

That is not to say that the founders have forgotten their roots; in Q4, Makeup Revolution will be hitting around 350 Boots stores, the UK’s largest pure play beauty retailer.

Meanwhile, its digital channels are expected to be expanded in the next quarter with the launch of Revolution Beauty products on Next, Fashion Nova, River Island and Forever 21.

Category expansion is also high on Revolution’s agenda as it prepares to enter the fragrance and derma skin categories.

“This is a momentous year for Revolution Beauty,” said Minto.

“We have continued to focus on accelerating the delivery of our strategy to expand distribution of Revolution Beauty brands around the world.

“We doubled sales in the US, grew our global community to almost seven million and floated on the London Stock Exchange.”

He added: “Our ability to anticipate trends through our social and influencer-led marketing approach, coupled with speed-to-market, ensures we are continually innovating ahead of the market.

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“This approach means our DTC digital customer base is growing strongly, while our in-store distribution network grows in our key markets of the US and UK, as more retailers come to us for our market-leading innovations.”