Revolution Hair Concepts expands in Middle East

The manufacturer and distributor of hair and beauty brands is on the expansion trail

Revolution Hair Concepts, a manufacturer and distributor of brands including Keratin Revolution, Noir Caviar, Revoplex and INFINatura Cura Oil, has made inroads into the Middle East.

Speaking exclusively to Cosmetics Business, the company revealed it had set up new distribution channels in the region, appointing a distributor in Kuwait that will be responsible for building distribution throughout the GCC. The company also has plans to open an office in Kuwait during 2016 “to take advantage of this growing market”, it noted.

In a release, Revolution Hair Concepts announced it would be launching Noir Caviar and Revoplex in Kuwait in the near future. The launch follows a successful visit to the country, when the company delivered an educational seminar to more than 200 hair salons focusing on new launches from the two brands.

Ben Collins, CEO of Revolution Hair Concepts, said: “It is a very exciting time for Revolution Hair Concepts, we are working extremely hard to increase the global distribution for all of our brands. We view the Middle East as a key growth area for our business and this will be reflected in the investments that we make in the region over the next 12 months”.