Cosrich Group has selected Rexam’s EZi squeeze operated foamer for its boys and girls’ foaming body soaps. “We are positioning these licensed products... as ‘bath graffiti sets’ that let kids ‘write’ on shower tiles with the soap,” says Cosrich purchasing director Kitty Nipar. The EZi is non-drip, water resistant and can be used one handed for foaming soap without propellants.
Rexam also provided airless dispensing tubes and SP343 pumps for Bulgari’s new moisturiser and tinted foundation, while Lolita Lempicka chose Rexam’s XD-11 pump and closure for its Si Lolita scent and Rexam’s Minimist for the sample size version.
