Rexam revolutionises lip gloss
Rexam Personal Care has facilitated “the first significant lip-gloss applicator category advance in decades” with the launch of its Glossy Days collection. The line includes eight applicators made out of a soft transparent and flexible material (as opposed to a brush or flocked tip) and designed for clean and comfortable usage. A flexible wiper also allows for easy and efficient application.
“Our research proved that consumers are ready for a fresh new applicator experience, such as new shapes that surprise and delight and new textures that bring tactile sensations,” said colour cosmetics product manager Pauline Uhlen.
