Rihanna to create full beauty range with LVMH

Singer to launch a full cosmetics collection

Rihanna, CC BY 2.0 via Wikimedia Commons

Rihanna has reportedly signed a beauty deal with LVMH’s Kendo division. The singer will create her own full range of cosmetics under the name Fenty Beauty – Rihanna’s last name.

The trademark for "Fenty Beauty" was originally applied for and granted in 2014, but so far Rihanna has given very few details about when it would be used. LVMH has since confirmed the deal.

WWD estimates that the deal could have cost the luxury goods conglomerate up to $10m thanks to Rihanna’s rising influence. Rihanna is currently the most-streamed artist on Spotify and her latest single, Work has spent eight weeks at the top of the Hot 100 Billboard Chart in the US. She currently has 58.9 million followers on Twitter and 36.9 million followers on Instagram.

The full cosmetics range is expected to launch in Autumn 2017. David Suliteanu, Chief Executive Officer at Kendo, told WWD: “Fenty Beauty by Rihanna is a beauty rocket ship that will appeal to a huge and diverse global audience. We're aiming for the stars.”

Rihanna already has a fragrance deal with Parlux, which has so far created seven scents including RiRi and Reb’l Fleur.

Kendo has already worked with Kat Von D Beauty and Marc Jacobs, both of which have seen huge success in LVMH’s Sephora stores.

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