The singer worked with Kendo to create the inclusive make-up line
Rihanna’s highly anticipated Fenty Beauty collection has finally been released.
The singer’s debut collection launched in 150 countries at midnight Friday 8 September via fentybeauty.com and will be available in Sephora stores later today.
With more than 30 foundation shades, Rihanna collaborated with Kendo to design a brand to work for all skin types and cater to traditionally hard-to-match skin tones.
“The Fenty Face was created for women of all skin tones, of all personalities,” she said.
“These steps are key to starting your make-up, no matter the look you’re going for. This is where the fun begins.”
The global launch party was Thursday in New York City, followed by early social media sneak peeks.
From left to right: Killawatt Highlighter, Gloss Balm, Skinsticks.
The packaging clearly has millennials in mind, with pink tones and geometry-inspired casing, and several of the hexagonal products contain magnets along the walls, which connect to create a honeycomb formation.
The 91-sku line includes Pro Filt’r Soft Matte Longwear Foundation; Pro Filt’r Instant Retouch Primer; and Match Stix Skinsticks, in matte and shimmer finishes designed to contour, correct, conceal, highlight and blush.
The six shades of cream-powder Killawatt Freestyle Highlighters are suitable for the face and eyes. The range also includes the Invisimatte Blotting Powder and Paper, lip Gloss Bomb and a variety of application tools.