Rihanna's Fenty Beauty collection has arrived

The singer worked with Kendo to create the inclusive make-up line

Instagram/@badgalriri

Rihanna’s highly anticipated Fenty Beauty collection has finally been released.

The singer’s debut collection launched in 150 countries at midnight Friday 8 September via fentybeauty.com and will be available in Sephora stores later today.

With more than 30 foundation shades, Rihanna collaborated with Kendo to design a brand to work for all skin types and cater to traditionally hard-to-match skin tones.

“The Fenty Face was created for women of all skin tones, of all personalities,” she said.

“These steps are key to starting your make-up, no matter the look you’re going for. This is where the fun begins.”

The global launch party was Thursday in New York City, followed by early social media sneak peeks.

A millennial's dream

From left to right: Killawatt Highlighter, Gloss Balm, Skinsticks.

The packaging clearly has millennials in mind, with pink tones and geometry-inspired casing, and several of the hexagonal products contain magnets along the walls, which connect to create a honeycomb formation.

The 91-sku line includes Pro Filt’r Soft Matte Longwear Foundation; Pro Filt’r Instant Retouch Primer; and Match Stix Skinsticks, in matte and shimmer finishes designed to contour, correct, conceal, highlight and blush.

The six shades of cream-powder Killawatt Freestyle Highlighters are suitable for the face and eyes. The range also includes the Invisimatte Blotting Powder and Paper, lip Gloss Bomb and a variety of application tools.


Companies