The two-sided wand is designed to achieve maximum length and volume
Image: via Instagram @fentybeauty
The cosmetics brand by singing sensation Rihanna has branched into a new beauty arena to introduce its first-ever mascara.
The Fenty Beauty Full Frontal Volume, Lift & Curl Mascara (£21) features a flat-to-fat designed brush with two functioning sides to help customers achieve maximum length and volume.
The fat side of the wand holds the formula to load and lift lashes, while the flat side defines and curls; the tip of the wand can also be used to define smaller lashes.
Commenting on her brand's latest launch, the Grammy Award winner said: “I like to get every single little lash to expose them all.
“I wanted to make sure this mascara lets you do that. You get volume, lift and curl all with one product and this amazing brush.”
Customers will be able to shop the range from 16 January online and in-store at Harvey Nichols and Boots.