Pure Beauty

Rihanna's Fenty Beauty is launching three NYC pop-up stores

By Sarah Parsons | Published: 27-Jun-2018

The singer announced the news via Instagram, which has since been 'liked' more than one million times in less than 24 hours

Fenty Beauty has announced the opening of three pop-up stores, as part of its standalone retail debut.

The brand’s founder, Rihanna, took to social media to announce the news that consumers in New York City, US, will have the chance to shop the entire range at three different locations.

Today shoppers will be able to visit The Pennsy store, then Pearl Street Triangle (28 June) and finally the Seaport District (29 June).

Beauty fans can also get their hands on Fenty Beauty’s new Moroccan Spice Palette before the new launch rolls out via Sephora and Harvey Nichols.

The LVMH-owned brand has been a beauty industry success story since its launch in September 2017, thanks to its inclusive ethos.

In April, LVMH confirmed the success of the brand’s launch when it revealed that Fenty Beauty contributed to the success of the Perfumes & Cosmetics division, which saw revenue growth of 17%.

It was described by the company as “an exceptional success”, generating sustained growth in the first quarter.


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