Rimmel London drops new colour range inspired by K-beauty

Available in three product ranges, the new jelly textured products are said to have a cooling and lightweight formula

Rimmel London’s new Ultimate Jelly Collection allows customers to get creative with the latest generation of cosmetic textures.

Each of the new products, inspired by the latest K-beauty trend, is designed to deliver a hydrated and dewy appearance.

Available in the line-up is the brand’s new Jelly Blush (£7.99) product, which is designed to give a dewy complexion and tint cheeks, with four shades to choose from.

The Jelly Highlighter (£8.99), featuring three shades in gold, rose and opalescent, is said to be blended in a lightweight formula for buildable colour and fresh finish.

Meanwhile, the brand’s five Jelly Glitter Gels (£8.99), housed in a squeezable tube, are designed to give eyes a multidimensional glitter colour.

Rimmel recommends layering the product over an eyeshadow base and is available in pastel pink, sky blue, peacock green, rich bronze and soft lilac.

The products can now be shopped at all Rimmel counters across the UK.

Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here

Companies