Rimmel joins fight against cyberbullying with #IWILLNOTBEDELETED campaign

By Austyn King 29-Oct-2018

One in four young women have been targeted for their appearance on social media, according to new research by the Coty-owned brand and The Cybersmile Foundation

Rimmel brand ambassadors including Rita Ora showed up to support the campaign

Coty-owned cosmetics brand Rimmel is aiming to stamp out beauty cyberbullying with its latest initiative, #IWILLNOTBEDELETED.

One in four young women have experienced negative or abusive comments about their appearance on social media, Rimmel revealed in a report.

Sign up for your free email newsletter

67% of those who were bullied said they...

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Or
Subscribe now to premium content on Cosmetics Business

Companies