Rimmel joins fight against cyberbullying with #IWILLNOTBEDELETED campaign

By Austyn King 29-Oct-2018

One in four young women have been targeted for their appearance on social media, according to new research by the Coty-owned brand and The Cybersmile Foundation

Rimmel brand ambassadors including Rita Ora showed up to support the campaign

Coty-owned cosmetics brand Rimmel is aiming to stamp out beauty cyberbullying with its latest initiative, #IWILLNOTBEDELETED.

One in four young women have experienced negative or abusive comments about their appearance on social media, Rimmel revealed in a report.

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67% of those who were bullied said they...

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