Rimmel joins fight against cyberbullying with #IWILLNOTBEDELETED campaign

By Austyn King 29-Oct-2018

One in four young women have been targeted for their appearance on social media, according to new research by the Coty-owned brand and The Cybersmile Foundation

Rimmel brand ambassadors including Rita Ora showed up to support the campaign

Rimmel brand ambassadors including Rita Ora showed up to support the campaign

Coty-owned cosmetics brand Rimmel is aiming to stamp out beauty cyberbullying with its latest initiative, #IWILLNOTBEDELETED.

One in four young women have experienced negative or abusive comments about their appearance on social media, Rimmel revealed in a report.

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67% of those who were bullied said they...

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