Rituals opens Islington store


Brand expands retail offering with new outlet in busy London destination

Rituals has added to its collection of retail destinations with a new store in Islington, London.

The store is said to be ideally placed to serve both busy commuters in the area and visiting tourists.

Visitors will be offered cups of herbal tea as well as complimentary hand and arm massages as well as seasonal activities.

The boutique is part of a wider drive to invest in premium destinations. Penny Grivea, Managing Director in the UK, said: “Islington is one of North London’s most exciting boroughs, busy with both locals and visitors travelling specifically to the inspiring part of London.

With some of London’s best restaurants and shops, Rituals is thrilled to open a store in such a fabulous cultural environment as part of our London expansion plans.”

Rituals opened its first store in Amsterdam in 2000 and now has retail locations in Madrid, Sydney, Antwerp, Lisbon, Berlin, Stockholm and New York as well as London.

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Rituals products are also available in selected hotels, airlines and ferries.