The 25-year-old will front the brand’s new line of antiperspirants Secret with Essential Oils
P&G-owned deodorant brand Secret has tapped American actress Camila Mendes to be its celebrity spokesperson.
In her new role, the 25-year-old will front the brand’s latest product launch Secret with Essential Oils, which comes in four scents.
The products are designed to be gentle on skin and rich in nourishing skin emollients, while delivering 48-hours of sweat and odour protection.
“With the launch of Secret with Essential Oils [...] it was crucial for us to find a partner who was just as multifaceted,” said Secret’s Associate Brand Director Sara Saunders.
“Camilla is as fierce as she is feminine, epitomising what it means to be all strength, no sweat.”
Mendes is best known for her part as Veronica Lodge in teen drama series Riverdale.
She has also appeared on the cover of Cosmopolitan and Men’s Health.
She said: “I’m so excited to be working with Secret to launch their new Secret with Essential Oils collection.”
The products are available in Coconut Oil & Mandarin, Lavender & Eucalyptus, Rose & Charcoal and Cedarwood & Citrus (US$11.99 each).
Customers can now shop the products exclusively at Target, meanwhile, the range will roll-out across the rest of the US in 2020.