Romania’s cosmetics producer Farmec Cluj plans to invest 10.7m lei or US$3.2m in new technological lines at its production facility in Cluj-Napoca, reports Jaroslaw Adamowski. From January to June 2014, Farmec Cluj posted 75.2m lei or $22.6m in sales, which represented an increase of 6.1% compared with 70.8m lei ($21.3m) last year.
The cosmetics producer exports to more than 30 foreign markets in Europe, the Middle East and Asia. Some of its largest export markets include Japan, Hungary, Poland, Moldova, Greece, Iraq, Kuwait and Canada. The company aims to modernise and expand its production facility by adding new filling lines for the production of cosmetics, a plastic packaging line, and upgrading its quality control laboratories, according to company representatives.
“Our results continue to be positive due to our strong interest in providing new products to clients,” said Mircea Tudean, the company’s Director General. “We are constantly investing in acquiring new technologies.” Sales in the first half of 2014 were largely driven by the launch of new products, including a range of personal care products for men. Since 2012, Farmec Cluj’s export strategy has focused on expanding its distribution network in neighbouring countries.
