MMA champion is the stars in campaign
Ronda Rousey has been named as Pantene’s latest ambassador.
The mixed martial arts champion said: “I’m fully aware that I might not be the first person people think of to collaborate with a beauty brand. I’ve been called ‘Miss Man’ and ‘savage’ because of my physique, but to me strength isn’t only about having muscles.
“It’s about having heart and finding inner confidence so I’m honoured that Pantene asked me to be a part of their new campaign that encourages women to break gender barriers, break the glass ceiling and never settle.”
Jodi Allen, Vice President of Hair Care, North America at P&G, added: “Ronda is the future of strong women everywhere – women rising above society’s expectations and proving once and for all that strong is always beautiful.”
The campaign shows Rousey play with Pantene’s iconic “Don’t hate me because I’m beautiful” campaign from the 1980s. Instead, she says: “Don’t hate me because I’m strong”.
The adverts will appear on TV and in print as well as on social media where it is being shared with the hashtag #StrongIsBeautiful.
Rousey is the longest-running bantamweight champion in the Ultimate Fighting Championship and was the first US woman to win an Olympic medal for Judo. She has also appeared in several films and wrote a bestselling autobiography, My Fight/Your Fight. She joins other Pantene Ambassadors, Selena Gomez and Ellie Goulding.