SK -IN shortlisted for two Pure Beauty Global Awards


Newly launched inclusive beauty brand SK -IN is proud to be a finalist in two categories at this year's Pure Beauty Global Awards.

SK -IN's Beard Gift Set, which is vegan and free from parabens, has made the shortlist for the Best New Male Shaving and Hair Product and Best New Design and Packaging prizes.

Beauty entrepreneur Monika Shine, who won three Pure Beauty Awards while CEO of leading nail polish brand Semilac UK, has launched SK -IN as an inclusive brand which celebrates simplicity through its beautifully minimal packaging, products and pricing structure.

The cruelty free collection includes make-up, masks, self-tanning and grooming products, all suitable for every skin type. The gender neutral packaging is 100% recyclable, featuring PET bottles and natural wood pulp boxes.

Priced at £20, SK -IN's Beard Gift Set could make a caveman's beard soft, shaped and manageable! The elegant kit includes beard oil and balm rich in deep moisturizing vegetable oil, repairing and softening dry skin to maintain elasticity.

The brush, comb and scissors are specifically engineered to control stray hairs.

SK -IN founder and director Monika Shine commented: “We've already had fantastic feedback about our Beard Gift Set and are very much looking forward to the awards ceremony in May. Through SK -IN we want to help everyone look but, much more importantly, feel great.

"That's why the brand is so straightforward and our purpose is to make life easier for all consumers who feel overwhelmed by the choice of products available.”

To re-enforce the human message that inner beauty is more important than external aesthetics, SK -IN's imagery features collaborators who reflect the brand’s audience rather than professional models who often portray unrealistic images of how people should look.

This ethos of beauty being more than skin deep is at the brand's core.

Monika Shine puts wellbeing at the centre of her professional and personal life. A driven business woman and passionate mother of two, Monika is dedicated to pushing industry boundaries while ensuring she has enough time to focus on her children.

She believes that everyone should have the opportunity to shine in whatever they choose to do with their lives by fulfilling their potential through inner strength and positivity.

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For more information about the SK -IN range, please visit You can visit Monika's website at

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