Sabon shares secrets to global expansion

Founders of Israeli bath and body brand Sabon let CNW in on their worldwide expansion plan

Israeli bath and body brand Sabon has stores spanning the globe from New York to Tokyo. It entered the UK market in October via its store in London’s Covent Garden, and this month saw its first German store open in Cologne. Here, brand founders Sigal Kotler-Levi and Avi Piatok talk to Cosmetic News Weekly about global expansion

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