The campaign claims to be one of largest beauty industry-backed reproductive rights initiatives to date
The US Supreme Court overthrew Roe v Wade on 24 June 2022
The US Supreme Court implemented the decision to overthrow Roe v Wade, a 50-year-old case which gave women in America the constitutional right to have an abortion, on 24 June.
The decision was met with widespread protests over reproductive rights and the risk that the ruling will result in women turning to unsafe methods of abortion.
Johnson & Johnson, Unilever and LVMH were among the list of beauty companies which spoke out following the news reaffirming their commitment to support women seeking abortions in the US.
‘The Every Body’ campaign will also encourage voting ahead of the November US midterm elections, and will help to identify candidates who support reproductive rights.
"Today, the Outset joins more than 35 brands and fFounders who partnered on the beauty industry's largest effort to drive awareness around the issue of reproductive rights ahead of the November midterm elections,” added Johansson, Chairman and co-founder of The Outset.
“We believe in conscious consumerism and are proud to participate in this effort that highlights and supports the basic human rights that are at stake."