Sainsbury’s launches new luxury brand My Hair Matters

Sainsbury’s has expanded into luxury hair care.

The British supermarket launched My Hair Matters (£1.50 each), a new collection designed to be at an affordable price point yet contain desirable ingredients.

The ingredients list features a formulation including jojoba oil, arginine, cashmere and pro vitamin B5.

The new collection will contain a Smooth and Shine Range; Colour Protect Range; Nourish and Repair Range and a Volume Boost Range.

Alicia Mendez, My Hair Matters Product Developer at Sainsbury’s, said: “The range is designed for customers who love their hair and our new products are tailored to every hair type, providing an easy solution for feel-good fabulous hair.

“The formulas use luxury ingredients but are also affordable so customers can indulge in the best haircare without worrying about the price.”