Mobile sales account for 82% of purchases as total sales rise 32% in a year
Alibaba has reported record sales after this year's Singles Day event.
The e-commerce giant recorded total sales of $17.8bn, an increase of 32% compared to the previous year's event. At its peak, the site was generaing 175,000 orders per second.
Alibaba's Founder Jack Ma has previous expressed an ambition to take the event global, and 2016 saw steps towards this goal. Brands from across the world participated in the sale and 37% of consumers involved were from outside of China. Panasonic and Philips were some of the most popular personal care brands taking part.
Within half a day, the event had almost matched its total for last year – $14bn – by making $12bn in sales in just 12 hours.
Daniel Zhang, CEO at Alibaba Group, said: "This year's 11.11 is a preview of the future of retail, where entertainment, commerce and interactive engagement intersect seamlessly.
"11.11 showcased how online and offline retail will be reinvented to offer brand new shopping experiences to our hundreds of millions of mobile, digitally savvy active users."