The Henkel-owned brand offers a wide variety of hair colours with its ChromaSilk range
via Instagram @pravana
Professional hair care brand Pravana is launching into the US via a new distribution deal with Beauty Systems Group, the professional salon segment of Sally Beauty, set to bring stylists a greater variety of hair products.
Expected to launch in the first quarter of 2019, stylists across the US will be able to buy the Henkel-owned brand through professional beauty retailers CosmoProf and Armstrong McCall.
Mark Spinks, President of Beauty Systems Group, said: “Pravana is a great brand, and this partnership will further enhance our hair colour and care portfolio, which will expand our ability to support our stylists.
“The Beauty Systems Group team looks forward to extending the Pravana brand to our community of stylists, especially with its wide range of vivid colours.”
Pravana offers a wide variety of professional hair products, including its ChromaSilk permanent colour range and Full Volume styling line.
Chad Selvidge, Senior Vice President and Chief Merchandising Officer of Sally Beauty, added: “Pravana is a brand that has always delivered tremendous innovation and creativity to the salon industry.
“We are excited to partner with such a prestigious brand that is known by stylists in the professional channel as a leader in hair colour and care.”