The ColorView tool allows shoppers to virtually try on make-up and hair products from brands including Wella, Arctic Fox, COL-LAB and Ardell
Sally Beauty, the US-based beauty retailer, is rolling out its ColorView artificial intelligence (AI) technology to its app and 500 stores across the US, offering customers a more personalised shopping experience.
The technology allows consumers to . . .
This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to premium content on Cosmetics Business