Sally Hansen enters beauty app market with ManiMatch

The Coty brand has debuted a new app that uses instant-scan technology

Coty nail brand Sally Hansen has launched an app that lets users try on more than 200 of its shades virtually.

The ManiMatch app uses instant-scan technology to pick up colour on the user’s hand from any smartphone. The app also generates personalised nail polish colour suggestions based on the user’s skin tone.

Kristen D’Arcy, Global Digital Vice President, said: “The innovative technology uses bespoke skin tone analysis and an algorithm to map the hand. It tracks the individual nuances of the user’s hands, analyzes skin tone, finds the nail beds, and photo-realistically simulates our nail polish shades, with shine: the finished manicure appears instantly on the user’s hand.”

To tie in with the launch of the app, Sally Hansen is also launching the #ManiModel competition, which members of the public can enter to star in Sally Hansen’s next social media campaign. To enter, consumers are required to download the app, try on a shade and share their image on Twitter or Instagram using the hashtags #ManiModel #Contest.