Samantha Faiers launches second fragrance

Pure By Samantha available now

Reality TV star Samanatha Faiers has launched a second fragrance. Pure By Samantha (£25) is now on sale at Argos and The Fragrance Shop.

The scent follows Faiers' successful debut scent, La Bella, and false eyelash range, Lashes by Samantha. The fragrance is the third product in the 'By Samantha' beauty range.

Pure By Samantha is said to be a sparkling floral fragrance, with glamorous top notes of bergamot, mandarin, apple and violet leaf. Heart notes include jasmine sambac, orange blossom and exotic ylang-ylang, with a base of vanilla, deep patchouli, musk and black pepper. Packaged in a diamond cut bottle and lid, the perfume has a glamorous look as well as scent.

Faiers commented: "It was amazing to receive such a great reception for my first fragrance, La Bella, so I wanted to make sure that Pure was a welcome addition to my 'By Samantha' beauty range. I've been working on developing Pure for the last year and have been wearing samples of it for months – I love it! I wanted to create a luxury daytime fragrance at an affordable price that was fresh but lasted as there is nothing worse than a fragrance that fades quickly."

Vipul Vadera, Managing Director at Per-Scent, added: "As always the focus has been on quality in every aspect of the design, the fragrance and the packaging, resulting in another fantastic 'By Samantha' product. The whole team at Per-Scent are looking forward to developing more products for the fabulous 'By Samantha' brand."

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