Sarah Jessica Parker celebrates 10 years of Lovely fragrance


A special edition bottle has been created as well as a limited edition sweatshirt

Sarah Jessica Parker is celebrating ten years since the launch of her first fragrance, Lovely.

A digital memory wall has been created online, sharing fans pictures and messages. A limited edition sweatshirt featuring Parker's handwriting is also available alongside a special edition version of the fragrance. The limited edition bottle is made of metallic pink glass and features a strip of pink grosgrain ribbon.

"I can't quite believe that it's been ten years since Lovely was first introduced. I feel incredibly fortunate to be given the opportunity to relaunch this fragrance for all the customers who loved it as much as we did, and still do. It's been a real treat to travel back in time to Lovely's inception and reminisce on those fond memories," Parker commented.

Fans are also invited to share their memories of the scent on social media by tagging @SJPLovely and using the hashtag #LOVELYTurns10. Each post shared will be displayed on the actress' memory wall. Fans joining in will be given a chance to win one of the sweatshirts.

The actress has not ruled out creating more scents. She added: "Fragrance is something I'm constanly experimenting with and I'm delighted to continue the exploration and discover what the future holds."

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Lovely launched in 2005 and was followed by Covet in 2007. In 2009, a series of three new scents were added to the Lovely collection: Dawn, Endless and Twilight.