New social media campaign aims to raise awareness of the plight facing rhinos
To raise awareness of the plight facing rhinos, UK charity Save the Rhino is launching a social media campaign with a beauty twist in the run up to this year’s World Rhino Day (22 September).
The charity says that rhino poaching is at ‘crisis point’ with just 29,000 rhinos left in the wild today meaning a loss of 95% of the total number of the animals since the beginning of the 20th century.
Rhino horns are made of keratin, the same protein found in human nails. Therefore, Save the Rhino has launched its #NailIt4Rhinos campaign, which is being supported by UK nail brand Barry M, which will be posting nail art tips and inspirational images across its social media channels this month.
The campaign calls on consumers to share images of their rhino-inspired nails on social media sites or send them to firstname.lastname@example.org.