Say Cheese! 7 innovative oral care brands to sink your teeth into

To celebrate World Smile Day on Friday 5 October, Cosmetics Business picks the oral care brands brightening up the category this autumn

Founded by US artist Harvey Ball, the creator of the smiley face after he was concerned about the over-commercialisation of his symbol, World Smile Day encourages consumers throughout the world to to devote one day each year to smiles and kind acts.

In honour of the day, here are the brightest sparks of beauty innovating oral care…

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