Scent takes centre stage

The Asian fragrance market is larger and more sophisticated than ever, report Wang Fangqing from Shanghai, Raghavendra Verma from New Delhi, Julian Ryall from Tokyo and Jack Hewson from Jakarta

The market for perfume and other scents in Asia is developing fast in most of the continent, especially in emerging markets, where consumers are using their burgeoning purchasing power to explore new tastes and brands.

To some extent, perfume has been lagging behind colour cosmetics and skin care, which have been targeted by the bigger brands as products likely to be regarded as affordable luxuries in the masstige market segments. But as major markets such as China mature, branded perfumes are coming increasingly into play and there are many millions of consumers willing to buy to smell good.

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