Subscription-based beauty brand Scentbird has made its debut in the wellness category.
The latest expansion features products which are said to have health benefiting properties, such as strengthening the immune system and increasing energy levels.
First to launch with the brand will be products from Perfect V, Highline Wellness, Ora Organic and Anima Mundi.
“As the intersection of wellness and beauty continues to evolve, our goal is to make it easily accessible, so consumers can customise their personal care routines,” said Scentbird’s CEO Mariya Nurislamova.
She added: “Our platform mitigates the limitations of traditional sampling, by allowing consumers to choose which full-size products they want to try each month.”
Last year the brand landed a US$18.6m cash injection from a series of investors, including GoodWater Capital, Y Combinator and Rainfall Ventures.
Find out which other businesses invested in the brand via the link here.
